Always begin by removing any abrasives (sand, grit, anything that could scratch the surface)
Unplug the cable and power down
Rub in circular motion
Apply excessive pressure
Holding the Optico wipe flat, wipe the screen surface from top to bottom in a straight, downward motion. Repeat across the width. This will remove all the dirt, grease and grime off your screen. Or, try the zigzag method, cleaning in a back-and-forth motion covering the entire display. As many e-readers have an inset screen, first clean around the edges and any build-up areas. Flip the wipe, repeat as necessary.
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