Always begin by removing any abrasives (sand, grit, anything that could scratch the surface).
Unplug the cable (if charging) and power down your iPhone or Smartphone.
Don’ts
Rub in a circular motion on the screen.
Apply excessive pressure to the screen.
How to clean an iPhone or Smartphone
Holding the Optico wipe flat, wipe your iPhone surface from top to bottom in a straight downward motion. This will clean all the dirt, grease and grime off your screen. Flip the wipe, repeat as necessary.
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Full of tips and how-tos on cleaning your devices.